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Google has been making strides in the AI world this week, and it all began with a last-minute event in Paris used to unveil Google’s AI advancements to their Search and Maps products. The event was apparently in response to Microsoft’s previous integration of OpenAI models into its products, making Google’s event all the more timely.

Google’s event showed off a few of the adaptations they’ve made to their products in order to keep up with the fast-paced world of AI. In reference to theirSearch product, Google is introducing a “Knowledge Graph” that works to understand the context behind user queries, enabling them to provide a more accurate answer to the user. In addition, it looks like Google Maps is getting smarter as well, as it now employs visual recognition to better recognize where the user is at in order to provide them with more directional information.

Having these advances in AI technology is hugely beneficial for Google, as it enables them to provide a better overall user experience for customers. With AI being so integrated into everyday life for most people, not having a reliable product could make all the difference. So far, this advancement bodes well for Google, as it may make them stand out among the competition. As the race to the top of the AI industry continues, Google makes a strong move in the right direction with their event in Paris.