On Wednesday, OpenAI, the hot startup known for its deep learning artificial intelligence research, caused quite a stir by introducing a professional and paid version of its software, ChatGPT. This user-facing version of the company’s much-talked-about natural language processing (NLP) technology, which can generate entire conversations from abstract questions and provide witty video game responses, has a lot of people thinking about the future of work and artificial intelligence.

ChatGPT combines the power of predictive NLP models with OpenAI’s deep learning algorithms to create conversations that, according to the company, are “not only helpful, but also conversational and on-point with the user’s intent.” It also has an “auto-complete” feature for users who need additional help formulating responses.

This technology has the potential to be a game-changer for a wide range of sectors, including customer service, media, and even legal and medical professions. At the same time, those who are concerned are asking questions about the ethical implications of a technology that might ultimately reduce the need for human labor.

Many experts caution that AI technology should be used judiciously, but that doesn’t mean it can’t or won’t be a beneficial tool. As this technology evolves, there is no doubt that it will create both opportunities and challenges—and OpenAI’s ChatGPT is just the latest example. Whether this new service will catch on or not is something only time will tell, but either way, it is sure to spark debate and force us all to think carefully about the implications of artificial intelligence and the future of work.