Visiting Denmark with its world-famous “hygge” lifestyle has become increasingly popular in recent years, leading to a surge in bucket list tourism. In order to preserve the state’s unique lifestyle and culture, Danish tourism organization VisitDenmark has launched an activation campaign, “Don’t come see me – Visit Denmark,” which uses artificial intelligence to bring iconic tourist attractions to life.
The campaign features the Mona Lisa, the Statue of Liberty, and other iconic tourist attractions, sending a simple message to travelers: Don’t come to see them – come to Denmark instead. Visitors to the VisitDenmark website are greeted with an AI-generated version of the iconic landmarks, which come alive to deliver a friendly greeting.
The campaign is intended to celebrate the unique character and culture of Denmark, and its hospitality to visitors from all over the world. By shifting the focus away from bucket list tourism and towards appreciating the true spirit of hospitality and cultural exchange, VisitDenmark is hoping to create meaningful travel experiences that tourists can cherish for a lifetime.
With this innovative activation campaign, VisitDenmark is taking their mission to the next level – to share the unique experiences offered by their country, and encourage travelers to explore Denmark with greater understanding and appreciation.